Our Story

From humble beginnings in Hong Kong to producing global touring festivals to transforming to a digital agency, Branded has celebrated some amazing, fun and downright outrageous moments over two decades. Check out some of our milestone moments here. Are you a part of our story?

Launched as Double D Media in Hong Kong. Soon to become Branded.
2001
Produced CASBAA Convention.
Launched Metro Newspaper in HK.
2002
Co-Produced “Wedding Race China” (the first ever reality show in China)
2003
Produced Mediaworks with Haymarket Media
2005
Produced the first Music Matters HK.
Published Charged Magazine.
Partnered AIA World Carnival - HK.
Arranged sponsorship for Black Eye’d Peas in Hong Kong + Hung Robert Gallup by his ankles above the Peak Tram for Sun Micro.
2006
Helped create the Coca Cola World Carnival in Bangkok & Beijing.
Nile Rogers appears at Music Matters.
2007
Produced GreenWorks with Haymarket Media.
2008
Jamie Cullum appears at Music Matters
2009
Branded launches new product.
Jason Mraz appears at Music Matters.
2010


Music Matters moves to SG launches Digital Matters + Launched Astus (Barter Media)
2011


Music Matters produces a rerecording of Coldplay’s Fix You to benefit the victims of the Japanese earthquake and tsunami in March 2011. Featuring 49 artists from 18 countries including Simple Plan’s Pierre Bouvier and Sebastien Lefevbre, Evaline, These Kids Wear Crowns and 11 year old Yuto Miyazawa.
2011
Produced the first All That Matters in Singapore.
Branded wins STB Award for “Best Corporate Event”.
2012
Produced the 1st Sports Matters & Created & produced the 1st YouTube FanFest in Singapore.
2013
Produced the 1st Social Media Matters with Ogilvy.
YouTube FanFest goes to India and Australia.
2014
Opened Singapore office
2015
Produced the 1st It’s A Girl Thing (IAGT) & All That Matters @ MBS (first ATM)
2016
Produced 1st Sports Connects in China.
USA added to the YouTube FanFest tour.
Our YouTube channel hits 1 million views and is awarded gold button.
2017
Produced Tencent Music connects China.
2018


It’s a Girl Thing goes to Manila.
2019


Branded Exits Dentsu Aegis Media and transforms into fully independent digital event producer.
Produces Music Matters Live from Home, It’s a Girl Thing and SuperGamerFest ALL online delivering over 300 MILLION views.
2020
Launches Learning Matters with huge online audiences for Music Matters, Gaming Matters and Sports Matters Academies and moves to hybrid events with the return of All That Matters and VidCon Asia.
2021
Live IRL events are back with the biggest All That Matters EVER, She Loves Tech, the brand new CreatorWorld and more.
2022
Branded joins the Nodwin Gaming family of companies
We bring It’s A Girl Thing to life, IRL, in Mumbai for its 4th Indian edition
All That Matters “comes of age” in its 18th edition
The first ever Cricket Matters is held at the ICC Men’s Cricket World Cup in Mumbai
2023